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4 min read
How to apply for Meta Brand Rights Protection
Meta's Brand Rights Protection lets trademark owners find and report impersonation on Facebook and Instagram. Who can apply, what you need, and each step.
ChainPatrol
Brand Rights Protection is Meta's tool for trademark owners. It lets a brand search Facebook and Instagram for content that misuses its name or logo, report impersonation, trademark, counterfeit and copyright violations from one place, and track every report. Only the brand itself can apply, and it needs a registered trademark.
Applying takes about 30 minutes, and Meta usually replies within a few days. Here's who qualifies, what to prepare, and each step of the application.
What Brand Rights Protection gives you
Search: find ads, posts, Pages and accounts across Facebook and Instagram that use your name or logo, including by image.
Report: file impersonation, trademark, counterfeit and copyright reports, one at a time or in bulk.
Detect: add reference images so Meta flags likely matches for you.
Track: see the status of every report in one place.
You can also upload a list of your official Pages and Instagram accounts, so your own accounts don't show up as matches.
Who can apply
Meta's requirements are short:
A business portfolio in Meta Business Suite, formerly Business Manager.
An active, registered trademark, either text-based or image-based. A pending application doesn't count.
No history of intellectual property violations on Meta.
The applicant must be an employee or legal representative of the brand.
The last rule means a brand protection vendor can't apply for you. Your team applies, and once you're approved you can give your vendor access.
What to prepare
A way to sign in to Meta Business Suite: a personal Facebook account, or a Meta Managed Account if your company uses single sign-on.
Full control of your company's business portfolio. If you don't have a portfolio yet, you can create one when you sign in.
Your trademark details: the name exactly as registered, the registration number, the country or jurisdiction, and a scan of the registration certificate.
A company email address for you, and one that people you report can use to contact the brand.
How to apply, step by step
Open the application. Go to Brand Rights Protection in Meta Business Suite, choose your business portfolio and click Continue.
Add your account details. Your name is filled in from your account. Add a company email and your job title, then the rights owner details: company name, mailing address, a contact email, phone number and website.
Add your trademark. Enter the trademark name, the country or jurisdiction and the registration number, and upload the registration document. You can also add a link to the trademark in the USPTO, WIPO or a similar database, which is optional.
Check it, then submit. Click Submit, then Yes to confirm. You can't edit the application after this, so check the trademark details first.
You'll see an "Awaiting review" screen and get a confirmation email from Facebook. Meta says reviews can take a few days. In our experience, most applications get a decision within one to two days.
After you're approved
Meta emails you a link to the next steps, and Brand Rights Protection appears in Meta Business Suite. From there you can search and report yourself, or give your brand protection vendor access so it can report on your behalf.
If you work with ChainPatrol, tell your ChainPatrol contact once Meta approves you. We'll walk you through giving us access, then file takedowns on Facebook and Instagram for you.
If you don't have a registered trademark
You can still report impersonation through Meta's public forms, but you won't get the search, detection and tracking tools. If your brand name or logo isn't registered yet, registering it is what makes you eligible. For how Meta compares with X and Telegram, see Telegram vs X vs Facebook impersonation policies compared.
Frequently asked questions
Can a vendor apply for Brand Rights Protection for us?
No. Meta only accepts applications from an employee or legal representative of the brand. Once you're approved, you can give your vendor access.
How long does approval take?
Meta says up to a few days. In our experience, most applications get a decision within one to two days.
Does it cover Instagram as well as Facebook?
Yes. It covers Facebook and Instagram, including ads, posts, Pages and accounts.
Do we need a trademark in every country?
No. One active, registered trademark is enough to apply.
Want to see which Facebook and Instagram accounts are using your name right now? Run a free scan.
Sources
Accessed October 2026. Platform rules and processes change; check each source for the latest.
Fakes of your brand already out there?
ChainPatrol finds them, blocks the links in wallets and browsers, and files the takedowns for you.
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