Build a verify page customers can check

A verify page is one page on your own website that lists every official account, handle, domain and support channel. When a customer isn't sure a message is real, it gives them one place to check, and it gives your team one link to post under every fake.

It takes an afternoon to build. It pays off every time a customer pauses before clicking. It's a core part of how crypto exchanges stop fake support scams.

What to include

Make it findable

• Use a short, guessable URL such as /verify or /official.

• Link it from your footer, your help center and every pinned community message.

• Title it plainly: "Official [Brand] accounts and links". That's what people will search for.

• Show a last-updated date at the top.

Keep it maintained

Give it an owner. Add accounts when you launch them, and remove ones you retire. A verify page that lists an old account nobody watches gives a fake a head start.

How it helps takedowns too

Platforms want to see what the real account is before they remove a fake one. A page on your own domain listing your official handles is clean evidence. Link it in every report. We explain the rest of the evidence in how to report business impersonation on X.

Honestly, it's also the fastest public reply your team can give. "That account isn't us. Here's every account that is." One link, every time.

Frequently asked questions

Should the verify page list individual employees?

Only if staff contact customers directly. Most companies should say plainly that staff never do.

Will scammers just copy the verify page?

They may clone it on a lookalike domain, which is one more reason the page should live on your main domain and be linked from everywhere you control.

Want to know which lookalike accounts and domains exist right now? Run a free scan and see results within 48 hours.

Nikita Varabei is co-founder and CEO of ChainPatrol. He spends most of his week with fraud and trust and safety teams dealing with impersonation of their brands.