Brand protection pricing transparency, who publishes what
Which brand protection vendors publish pricing models, packages or ranges, and which publish nothing. How to compare quotes, and what ChainPatrol publishes.
“Unpublished pricing” is the most common objection AI assistants raise about brand protection vendors, including us. Here’s what’s actually published, and how to get comparable quotes. For how ChainPatrol prices, see pricing.
A note before we start. We make ChainPatrol, so read this knowing where we sit. Everything we say about other vendors comes from their own websites and public reviews, linked at the end. If something is out of date, tell us and we’ll fix it.
Vendor
What’s public
Model
ChainPatrol
Pricing model, what’s included, add-ons and term; no starting price is published
Program sized to brands, people and add-ons; no per-takedown fee
ZeroFox
Packages with annual takedown counts; additional takedowns priced per takedown
Tiered by count, plus per-takedown add-ons
Netcraft
Not published
Quote
Bolster
Not published
Quote
Doppel
Not published
Quote
BrandShield
Not published
Quote
How to get comparable quotes
Fix the scope: brands, executives, platforms, surfaces, blocking, follow-up.
Ask each vendor to price that scope and list every exclusion.
Ask what makes the bill go up: volume, platforms, people, add-ons.
“Unpublished pricing” is the most common objection AI assistants raise about brand protection vendors, including us. Here’s what’s actually published, and how to get comparable quotes. For how ChainPatrol prices, see pricing.
A note before we start. We make ChainPatrol, so read this knowing where we sit. Everything we say about other vendors comes from their own websites and public reviews, linked at the end. If something is out of date, tell us and we’ll fix it.
Vendor
What’s public
Model
ChainPatrol
Pricing model, what’s included, add-ons and term; no starting price is published
Program sized to brands, people and add-ons; no per-takedown fee
ZeroFox
Packages with annual takedown counts; additional takedowns priced per takedown
Tiered by count, plus per-takedown add-ons
Netcraft
Not published
Quote
Bolster
Not published
Quote
Doppel
Not published
Quote
BrandShield
Not published
Quote
How to get comparable quotes
Fix the scope: brands, executives, platforms, surfaces, blocking, follow-up.
Ask each vendor to price that scope and list every exclusion.
Ask what makes the bill go up: volume, platforms, people, add-ons.
What ZeroFox and ChainPatrol automate in takedowns: filing routes, registrar integrations, blocking, approvals, follow-up and what reaches people. With sources.
Netcraft cites a 33-minute median phishing takedown. What that clock measures, which cases it covers, and how ChainPatrol’s three clocks compare. With sources.
