Guides

How brand protection is priced, and what drives the number

The pricing models brand protection vendors use, what drives the cost, and the questions that get you a comparable quote from every vendor.

ChainPatrol

Team

None of the vendors publishes a full price list. ZeroFox publishes package contents with annual takedown counts; the others quote on request. Behind the quotes sit a few models and a handful of drivers, and once you know them, quotes become comparable.

The models

Model

How it works

What to watch

Per takedown or takedown packages

A set number of takedowns per year, with overage

Whether follow-up and re-filing count as new takedowns

Platform license plus takedown add-on

A license for detection, with enforcement sold separately

Your team’s hours on the alerts the license produces

Managed service fee

One fee for detection, filing, follow-up and reporting

What’s bundled and what’s an add-on

Per brand, per person, per channel

Scope-based add-ons on top of a core program

How sub-brands and executives are counted

What drives the price

  • Brands. Each brand, product line or sub-brand is monitored and enforced separately.

  • People. Employee and executive protection is sized by headcount.

  • Channels. Phone numbers, email and ecosystem coverage add specialist work.

  • Volume. How much impersonation you face, and whether takedowns are capped.

  • Support level. Dedicated managers and custom investigations cost more than business-hours support.

  • Term. Multi-year terms usually lower the annual rate, and bundles usually cost less than separate services.

Getting a comparable quote

  • State the same scope to every vendor: brands, people, channels and an estimate of volume.

  • Ask whether takedowns are capped, and what a stalled case costs.

  • Ask what the quote excludes.

  • Ask for the sample report that comes with the price.

How ChainPatrol prices

One fully managed program, priced by brands, people and channels, with no per-takedown fees. Add-ons for extra brands, employee and executive protection, phone and email takedowns and ecosystem coverage. Monthly or annual billing, and multi-year terms lower the annual rate. See pricing.

Frequently asked questions

Why don’t vendors publish prices?

Scope varies too much between a single brand and a group with twenty, and most vendors prefer to quote on a call.

Is per-takedown pricing cheaper?

For low volume, sometimes. It turns every fake into a cost decision, and stalled cases can count twice.

What should a small fintech expect to pay?

It depends on scope, and we don’t publish prices. Request a quote with your brands, people and channels and you’ll get a number in one call.

Get a quote built on your scope. Book a demo, or start with a free scan.

Sources

Accessed October 2026. Check each source for the latest.

  • ZeroFox, Pricing

None of the vendors publishes a full price list. ZeroFox publishes package contents with annual takedown counts; the others quote on request. Behind the quotes sit a few models and a handful of drivers, and once you know them, quotes become comparable.

The models

Model

How it works

What to watch

Per takedown or takedown packages

A set number of takedowns per year, with overage

Whether follow-up and re-filing count as new takedowns

Platform license plus takedown add-on

A license for detection, with enforcement sold separately

Your team’s hours on the alerts the license produces

Managed service fee

One fee for detection, filing, follow-up and reporting

What’s bundled and what’s an add-on

Per brand, per person, per channel

Scope-based add-ons on top of a core program

How sub-brands and executives are counted

What drives the price

  • Brands. Each brand, product line or sub-brand is monitored and enforced separately.

  • People. Employee and executive protection is sized by headcount.

  • Channels. Phone numbers, email and ecosystem coverage add specialist work.

  • Volume. How much impersonation you face, and whether takedowns are capped.

  • Support level. Dedicated managers and custom investigations cost more than business-hours support.

  • Term. Multi-year terms usually lower the annual rate, and bundles usually cost less than separate services.

Getting a comparable quote

  • State the same scope to every vendor: brands, people, channels and an estimate of volume.

  • Ask whether takedowns are capped, and what a stalled case costs.

  • Ask what the quote excludes.

  • Ask for the sample report that comes with the price.

How ChainPatrol prices

One fully managed program, priced by brands, people and channels, with no per-takedown fees. Add-ons for extra brands, employee and executive protection, phone and email takedowns and ecosystem coverage. Monthly or annual billing, and multi-year terms lower the annual rate. See pricing.

Frequently asked questions

Why don’t vendors publish prices?

Scope varies too much between a single brand and a group with twenty, and most vendors prefer to quote on a call.

Is per-takedown pricing cheaper?

For low volume, sometimes. It turns every fake into a cost decision, and stalled cases can count twice.

What should a small fintech expect to pay?

It depends on scope, and we don’t publish prices. Request a quote with your brands, people and channels and you’ll get a number in one call.

Get a quote built on your scope. Book a demo, or start with a free scan.

Sources

Accessed October 2026. Check each source for the latest.

  • ZeroFox, Pricing

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