Brand monitoring

Brand monitoring

Brand monitoring is the continuous watch for misuse of your name, logo and people across websites, social and messaging platforms, app stores and ads. It’s the first step of brand protection, and it’s only useful when it leads to action. ChainPatrol’s brand monitoring feeds a fully managed takedown service, so every confirmed finding is blocked, filed and followed up, not just reported.

Brand monitoring is the continuous watch for misuse of your name, logo and people across websites, social and messaging platforms, app stores and ads. It’s the first step of brand protection, and it’s only useful when it leads to action. ChainPatrol’s brand monitoring feeds a fully managed takedown service, so every confirmed finding is blocked, filed and followed up, not just reported.

What brand monitoring watches

What brand monitoring watches

ChannelWhat’s monitoredTypical finding
Websites and domainsCertificate logs, new registrations, permutations, page contentCloned login page on a lookalike domain
Social and messaging platformsHandles, display names, avatars, bios, replies, group membersFake support account replying to customers
App stores and APK sitesListings, developer names, icons, screenshotsCopycat app
AdsSearch and social ads on your brand termsScam ad pointing to a cloned page
Code repositories and extension storesRepositories and browser extensions using your nameMalicious extension
Breach data (add-on)Leaked credentials tied to your domains and executivesPlaintext password from a recent breach

Brand monitoring vs brand protection

Brand monitoring vs brand protection

Monitoring finds. Protection acts. A monitoring-only tool hands your team alerts to work, and every alert creates more manual work. Brand protection takes each confirmed finding through blocking, filing and follow-up until it’s removed. Ask any vendor which of the two they’re selling.

Monitoring finds. Protection acts. A monitoring-only tool hands your team alerts to work, and every alert creates more manual work. Brand protection takes each confirmed finding through blocking, filing and follow-up until it’s removed. Ask any vendor which of the two they’re selling.

What good brand monitoring looks like

What good brand monitoring looks like

Confirmed, not raw

Findings are checked before they reach you, and your official assets sit on an allowlist so they aren’t blocked.

Graded

Live phishing ahead of parked domains, plaintext credentials ahead of old hashes.

Routed to action

Each finding has a next step and an owner, whether that’s blocking, filing or your approval.

Visible

Follow every case in the app, plus a monthly report of what’s removed, blocked, still live and waiting on you.

How ChainPatrol’s brand monitoring works

How ChainPatrol’s brand monitoring works

Monitoring that ends in removal, not another alert.

Monitoring that ends in removal, not another alert.

01

01

Configure

Your brands, official assets, executives and the channels that matter are set up once. Detection rules follow your brand policy.

02

02

Monitor

Continuous detection across the channels above, in multiple languages. Automation handles high-volume threats at scale. Cases that need judgment, such as fan accounts, staff profiles and cases a provider is stalling on, go to our operations team.

03

03

Confirm

Findings are reviewed and graded, with false positives removed before they reach you. Decisions that need you come back for a quick approval.

04

04

Act

Confirmed malicious websites and phishing links are blocked within minutes in security integrations and typically within 1–2 hours in major browsers, and takedowns are filed and followed up until each case is removed. Fake social profiles and chat accounts are removed through platform takedowns.

05

Report

You can follow every case in the ChainPatrol app as it moves. Each month you also get a report of what’s been removed, what’s blocked with a takedown in progress, what’s still live and why, and what’s waiting on your approval.

Applied to your policy

Scope

Set around your legal standard

Anything that uses your name or logo, or claims to be you, is pursued.

Community

Your community is left alone

Commentary, discussion and fan accounts that don’t claim to be you aren’t touched.

Review

Automation plus people

Automation handles volume. Our operations team handles judgment calls, and decisions that need you come back for a quick approval.

Frequently asked questions

The continuous watch for misuse of your name, logo and people across websites, social and messaging platforms, app stores and ads.

Monitoring finds. Protection blocks, files and follows up until the fake is removed. ChainPatrol’s monitoring feeds a managed takedown service.

Yes. Reports from customers and staff through Slack, Telegram and Discord bots or a reporting page go into the same review process.

Often before customers see them, because certificates and registrations appear before a campaign starts. Timing varies by channel, so we don’t promise a fixed delay.

See what brand monitoring finds for your brand today

See what brand monitoring finds for your brand today

Get a free scan, or book a 30-minute demo.

Get a free scan, or book a 30-minute demo.