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Brand Rights Protection is Meta’s program for trademark owners. It lets a brand find and report trademark, copyright, counterfeit and impersonation content across Facebook and Instagram, and its reports are handled faster than Meta’s public report forms. Meta only accepts applications from the brand itself, so your team has to apply. Once you are approved, we work with you to file takedowns on Facebook and Instagram on your behalf. Setting this up takes about 30 minutes of your time, plus 1–2 days for Meta to review your application.

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Prerequisites

Before you start, make sure you have:
  • A way to sign in to Meta Business Suite: either a personal Facebook account, or a Meta Managed Account if your company uses SSO.
  • A business portfolio in Meta Business Suite that you have Full control of. If your company does not have one yet, you can create it when you sign in.
  • A registered trademark for your brand, with its registration number and a scan of the registration document.
  • The authority to apply. The applicant must be an employee or legal representative of the brand.

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Apply for Brand Rights Protection

1

Open Brand Rights Protection

Go to business.facebook.com/latest/brand_rights_protection, choose your business portfolio, and click Continue to start the application.
Apply for Brand Rights Protection
2

Fill in your account details

Your information
  • Full name: pre-filled from your account
  • Email: must be a company email address
  • Job title: your role, for example Head of Marketing
Rights owner contact information
  • Organization or client name: your company name
  • Mailing address: your company’s mailing address
  • Email: a company email address that a reported party may use to contact you
  • Phone number
  • Website
Account details
3

Fill in your trademark information

  • Trademark name: the full name of your registered trademark
  • Trademark registration URL (optional): a link to the trademark in the USPTO, WIPO or a similar database
  • Registered country or jurisdiction
  • Trademark registration number
  • Trademark registration document: scanned images of your registration documents
Registered trademark
4

Submit

Click Submit, then Yes to confirm. You can’t edit the application after it is submitted, so check it first.
Confirm submission
Once it is submitted you’ll see an Awaiting review screen:
Awaiting review
You will also get an email from Facebook confirming that your application was received:
Confirmation email
Meta usually reviews applications within 24–48 hours. When yours is approved, you’ll get an email with a link to the next steps.

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Next steps

Once Meta approves your application, let your ChainPatrol contact know. We’ll walk you through giving ChainPatrol access so we can report impersonation on Facebook and Instagram on your behalf.

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